I worked on a customer-facing GenAI agent within a no-code generative marketing platform designed to provide personalized guidance for customers navigating the senior living facility sales cycle.

Project takeover, in which I re-designed the feature end-to-end, while partnering closely with engineers and PMs.

Lead designer, Creative Director, 1 Content Writer, 1 Product Owner, 1 Product Manager, 2 Project Managers, 3+ engineers.

Led workshops and co-design sessions to reduce ambiguity and define the product's role.
Designed features that supported expansion into the AI senior care referral market, ensuring accessibility and personalization, which sped-up launch readiness.
Reduced design rework by 30% by streamlining the developer handoff process and improving team efficiency.
Secured client contract renewal by delivering the redesigned generative AI agent 1 week earlier than promised.

This project is NDA protected 🔐, if you have the UN/PW click here for access.